Audi Kb
Automotive | Dealer Meeting | CX | Event Strategy and Design | Production and Logistics
Challenge:
Audi’s marketing was stellar. Their products, maybe even better. But Audi’s customer loyalty numbers were below industry average – a significant impediment to future growth.
Solution:
To reverse this trend, we set out to help Audi fundamentally redefine their consumers’ ownership experience. We designed and facilitated a multi-city tour called “Kb” (a German abbreviation for “customer enthusiasm”) and invited everyone who touched the Audi brand – executives, partners, suppliers and the entire dealer network.
Through immersive storytelling, guest speakers and surprise and delight moments, Kb demonstrated a new standard of customer care and re-educated Audi’s stakeholders on what it means to live the Audi brand.
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Results:
Our Kb tour reached approximately 10,000 people in-person and thousands more online in a profound way that redefined Audi’s customer experience, lifted customer loyalty percentages above industry averages and contributed to a decade of annual sales records.